Week12: developing & managing products

New products are constantly being released to keep up with the high demands of the public. Current products already out also need managing to keep up with changes. There will always be a need for new products. In toms shoes case there was a demand for environmentally friendly footwear. Developing a shoe that was made from recycled materials was what was in demand. Many customers are arracted to toms because of their comfort appeal but the price of toms can't be beat either. At $30-$50 a pair there becoming the next must have shoe.