Week 13: Segmenting & Targeting market

A target market is a specific group of people that a company is trying to market their products to. It can be narrowed down to a certain gender to a specific age group. In Tom's shoes case their target market can be separated into two groups. i would define group one as the more environmentally conscious. People who are concerned about what goes into the making of their shoes, Tom's is made from recycled materials. The second group is the fashion conscious. Since hitting the market back in 2006 Tom's shoes has become the latest trend. Tom's can be found in various different department stores such as high end establishments like Bloomingdales, their also available at the local grocery store: Whole foods. Target markets can often change but every company makes sure that their products are being advertised to a certain target market.