Week 11: intergrated marketing communications

Promotion is a great part of the survival of a business. Each business goes about their promotional strategy in a different way. There is advertising, public relations, personal selling, and sales promotion. There is a competitive advantage, each company sells different unique products, and can be promoted differently to each target marget. Getting your companies brand name and products out there are essential, for example the company khiels a homegoods store is always giving out samples of there products, and there is always great great promotions.