Week12: developing & managing products

New products are constantly being released to keep up with the high demands of the public. Current products already out also need managing to keep up with changes. There will always be a need for new products. In toms shoes case there was a demand for environmentally friendly footwear. Developing a shoe that was made from recycled materials was what was in demand. Many customers are arracted to toms because of their comfort appeal but the price of toms can't be beat either. At $30-$50 a pair there becoming the next must have shoe.

Week 11: intergrated marketing communications

Promotion is a great part of the survival of a business. Each business goes about their promotional strategy in a different way. There is advertising, public relations, personal selling, and sales promotion. There is a competitive advantage, each company sells different unique products, and can be promoted differently to each target marget. Getting your companies brand name and products out there are essential, for example the company khiels a homegoods store is always giving out samples of there products, and there is always great great promotions.

week 10: Product Concepts

The packaging behind certain products are what makes them top sellers. For example the shape of the box that your shoes come in, the kind of cardboard that makes the box or the colors that are on the box. The brand behind the product such as the name and the spelling of the name can also launch a product. For example Apple and the iPhone..when the iphone first came out there was nothing else quite like it on the market. From the sleek small black box that the phone came in to the apple logo stickers you could put on the back of the phone. In tom's shoes case..Tom's comes wrapped in a hemp bag and an eco friendly recycled box. Inside the box there is a brief history of the company and then an explanation of how the purchase of one shoe helps to provide shoes to a child in an underdeveloped country.