Having a target market in mind when running a retail business is key, in Toms shoes case their target market are those influenced by the environment. With today's global warming issues influencing our everyday lives it is key for some to purchase eco-friendly items. Tom's espadrille sneakers are eco-friendly and vegan friendly the upper part of the shoes are made from hemp material and recycled bottles, they contain no animal materials. Aside from the fact that they are cruel free they are also a great comfort shoe to throw on for a walking day in the city. Tom's target market has also expanded to the fashion conscious, they can be found at high end luxury retailers such as Bergdorf Goodman. Some of their limited quantity espadrilles feature the art of N.Y.C and L.A street artists.
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