Tuesday, March 22, 2011

Week 8: Advertising & Public Relations

In our everyday lives we are bombarded with advertisements from our commute to school or work to the short distance we walk to the train station there are ads everywhere. Advertisements are the companies way to let us know what new products they have or what new locations they are at. Advertisements can be humorous and make us laugh therefore making us associate happiness with that company. Some Advertisements are informative and teach us about how their companies are giving back. In the case of Tom's Shoes their advertisements are not all over the city and it is rare that you see them on TV advertising. There Advertisement comes by word of mouth. Celebrities such as Oprah, Katie Holmes, Jessica Alba are all fans of Tom's and are photographed in them. There was also a feature article of Tom's in Vogue magazine.

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