Toms Shoes was the brainchild of entrepreneur Blake Mycoskie and began running back in 2006. After graduating from Southern Methodist University, he took a trip to Argentina where he saw first hand children roaming the streets shoeless. While in Argentina he saw non-profit organizations working to help the children, but their efforts were flawed they were using old shoes some missing laces and some almost completely damaged. After seeing the situation Blake decided to embark on a new business venture that would help others in need. While at a polo match Blake noticed a certain type of shoe on the players feet, that are known as "Alpargata" which is the main design of all Tom's Shoes today. Blake named the company "Shoes for Tomorrow" later shortened to "Toms". The company itself is based in Santa Monica, California. It is a For-Profit Company which means it provides a good or service to consumers. In Tom's Shoes case their shoes provide comfort with a great looking light weight shoe and with each pair sold a pair of Tom's Shoes is donated to a child in need. Although Tom's has only been around since 2006 it has taken the world by storm. It was featured on Oprah as one of her favorite things and has many celebrity clients.